Marketing Specialist

Are you an experienced Marketing Specialist looking for an exciting opportunity in the dynamic IT/Technology sector? A leading IT client in Woodstock, Cape Town, is seeking a talented individual to join their team. This permanent role requires a professional with a strong background in marketing strategy, campaign management, and digital engagement, ready to drive brand awareness and support business growth.

About the Company

Our client is a prominent IT/Technology company based in Woodstock, Cape Town. They are looking for a skilled Marketing Specialist to enhance their market presence and execute impactful marketing initiatives across various platforms.

Key Responsibilities

As a Marketing Specialist, you will be responsible for:

• Leading and managing comprehensive marketing campaigns, specifically for corporate clients.
• Developing and implementing strategic plans for brand development and market positioning.
• Providing essential administrative support to the marketing and communications teams.
• Managing public relations activities and maintaining a positive brand image.
• Formulating and executing effective Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing strategies.
• Planning and overseeing event management from conception to successful execution.
• Conducting thorough market research and development to identify new opportunities and trends.
• Performing detailed market and analytical analysis to inform strategy and decision-making.
• Handling reporting and database management, ensuring data accuracy and accessibility.
• Driving digital and social media marketing efforts to expand online reach and engagement.
• Overseeing project and campaign management, ensuring timely and successful delivery.
• Engaging and managing stakeholders effectively, fostering strong relationships.
• Providing support to marketing, communications, and stakeholder relations functions.
• Developing and executing marketing plans aligned with the company’s annual strategy, generating creative ideas to raise brand awareness.
• Preparing and designing marketing materials in adherence to corporate brand guidelines.
• Analyzing campaign results and effectiveness, providing actionable insights and recommendations to achieve goals.

Minimum Requirements

To be considered for this role, you should have:

• A Marketing or similar degree or National Diploma.
• A minimum of 5 years’ experience as a Marketing Specialist.
• Previous experience within the IT/Technology Industry is a significant advantage.

Application Process

If you meet the requirements and are ready to take on this challenging and rewarding role, we encourage you to apply!

Please note: This is a permanent position with a negotiable salary.