Lead: Marketing Portfolio

Are you a strategic marketing professional ready to lead and innovate? Capitec Bank is seeking a dynamic Lead: Marketing Portfolio to join their team in Stellenbosch. This pivotal role involves shaping marketing strategies, collaborating with key business units, and overseeing the successful execution of diverse marketing initiatives.

What You’ll Do

As the Lead: Marketing Portfolio, you will be responsible for:

• Strategically partnering with Product Heads to understand their business needs and deliver tailored marketing solutions.
• Guiding and directing the creation of effective marketing programs that align with Capitec’s overarching business goals.
• Managing the entire marketing value chain, from initial business consultation and planning through to development, execution, and comprehensive reporting.
• Ensuring all marketing initiatives are rigorously reported and measured to track success, provide insights, and drive continuous improvement.

Who We’re Looking For

Minimum Requirements:

• A minimum of 5 years of product marketing experience within a large, complex, and client-focused organization.
• A valid driver’s license and your own reliable vehicle.
• Willingness and ability to travel nationally on a regular basis.
• A clear criminal and credit record.

Ideal Experience:

• Experience gained in the Fast-Moving Consumer Goods (FMCG), retail banking, or services industry.
• Proven track record in cross-functional project coordination and management.
• Demonstrated ability to lead and manage marketing programs that directly support business and marketing objectives.
• Extensive experience in multi-channel marketing, including direct marketing, digital performance marketing, social media marketing, above-the-line (ATL) advertising, digital and traditional media, and content marketing.

Your Qualifications

Minimum Qualifications:

• Grade 12 National Certificate / Vocational.
• A Bachelor’s Degree in Marketing or Business Management.

Ideal Qualifications:

• A relevant postgraduate degree in Marketing or Business Management.

Essential Knowledge

You should have strong knowledge in:

• Principles of brand marketing.
• Data analysis, client profiling, and market segmentation techniques.
• Digital marketing and e-commerce strategies.
• Strategic marketing management.
• Effective campaign management.
• General business and commercial understanding.
• Methods and practices for internal and external communication.

Advantageous Knowledge:

• Familiarity with the Capitec environment and its product offerings.

Key Skills You’ll Bring

• Exceptional communication skills (written and verbal).
• Strong problem-solving abilities.
• Excellent analytical skills.
• Meticulous attention to detail.
• Proficiency in computer literacy (MS Word, MS Excel, MS Outlook).

Ready to Apply?

If you meet these requirements and are eager to make a significant impact at a leading South African bank, we encourage you to apply. Click the “Apply now” button to submit your application directly via the Capitec Bank careers portal.