The local and global job market is undergoing a transformation, driven by technological advancements, shifting employer expectations and the rise of hybrid work. Landing a position at a company requires more than just an impressive CV.
Kelly Smith
The rules of hiring have changed, and the candidates who stand out are those who understand what businesses are truly looking for in 2025. The future of work is here, are you ready to seize the opportunities it brings?
The Skills That Matter
The traditional hiring model, where degrees dictate career paths, is shifting. While theoretical and technical skills remain valuable, adaptability, communication and critical thinking are now also defining factors of employability. Strong communicators who can articulate ideas across different time zones and cultural backgrounds are becoming indispensable. Emotional intelligence is another critical trait, particularly in hybrid work environments, where the ability to collaborate effectively despite physical distance is key.
How to Stand Out in 2025
For those seeking to break into the global job market, staying informed about industry trends and continuously developing new skills are non-negotiable. Keeping up with international business developments, understanding emerging technologies and actively networking can open doors to global career opportunities. Entering a large organisation through a learnership or graduate programme is an excellent way to gain industry exposure and establish a long-term career path.
The Role of Digital Fluency
Beyond soft skills, a candidate’s ability to use digital tools and data-driven decision-making processes has become a competitive advantage. Businesses are increasingly seeking professionals who can comfortably navigate digital platforms, automate workflows and interpret complex data to drive efficiency and innovation. The demand for problem-solving and analytical skills continues to rise, as companies rely on employees who can make quick decisions in fast-paced, complex environments.
Rethinking Career Entry Points
The concept of a career starting point is also evolving, with many entry level roles offering valuable long terms career prospects. Positions in customer service, for example, can serve as a foundation for advancement into specialised fields such as compliance, risk management, data analytics and legal services.
TransUnion’s Global Capability Centre (GCC) in Africa exemplifies how starting in customer service can lead to significant career advancement. Since its inception in March 2021, the GCC Africa has created close to 1,000 positions providing opportunities for young professionals to build meaningful careers.
A notable success story is that of Kgothatso Ndinisa, who began her journey in a consumer support role. Through dedication and by leveraging the development opportunities at TransUnion, she advanced into a management information analyst role, showcasing the potential for growth within the organisation.
What Job Seekers Want
It is important that companies and job seekers align culturally as well – this is the key to long-term success. Job seekers today are no longer just looking for a salary; they are also considering company culture, flexibility, and purpose-driven work. Research from McKinsey & Company indicates that 70% of employees would consider leaving a job that doesn’t offer meaningful work and career development opportunities. Companies that provide career path planning, mentorship programmes and professional development initiatives are attracting top talent, especially among younger generations who prioritise purpose over prestige. Sustainability and social impact are also becoming key decision-making factors for candidates evaluating potential employers.
The job market is more competitive than ever, but the opportunities available are numerous for those who are adaptable, informed and prepared to navigate the changing landscape of work. In 2025 and beyond, the most successful professionals will be those who recognise that career growth is no longer linear. Career success is all about continuous learning, agility and the ability to embrace change.
